Overview
This personal project, for the Alzheimer's Association, was near and dear to my heart. My great-aunt, who passed away a few years ago, suffered from dementia and was likely in the early to mid stages of Alzheimer's disease.
This debilitating disease is difficult for both victims and their caregivers. More than five million people currently suffer with the disease and that number is expected to rise as Baby Boomers continue to age. No one is immune.
Funds are needed for their research endeavors and their support for the community.
This campaign involved print ads, outdoor ads and a storyboard for a one minute commercial.
process...
