Madeleine's dinners to go

This conceptual project, for Madeleine's dinners to go, was created for a local woman who loves to cook and wants to share her passion for food with the community. She is opening a new take-out restaurant in downtown Lisle and will need an identity system to support her business.

Madeleine will be providing delicious slow cooked food, fast. She would like her identity to include orange and green. Her business will be a quaint little place to stop in for a quick, slow cooked meal on the way home from work or soccer practice.

Since she’s located in downtown Lisle, near the Metra station, her target audience is busy commuters, empty-nesters and busy moms who want to serve their families nutritious home-style dinners, but don’t have the time or inclination to cook for themselves.